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Chox-O-Fun - Brief Cases Competition 2022
Project Type
Branding & Packaging
Date
May 2022
Location
The Heaven Company & Staffordshire University
A project submitted for the Brief Cases competition 2022, run by The Heaven Company in partnership with universities nationwide. The brief was for a new product packaging launch with focus on environmental and social impacts, following the UN Sustainable Development Goals.
"Chox-O-Fun" was created in response to the easing of lockdown after the COVID-19 pandemic - an advertising and website campaign for a box of chocolates, designed to encourage face-to-face interaction and help people "re-socialise" after being isolated. I researched confectionery brands from the 20th century and modernised the nostalgic design trends to evoke positive feelings and "going back to normal" following the pandemic.
This submission received a Highly Commended certificate.
